

The simple principles that create lasting fat loss, better health, and sustainable results.
Fat loss comes down to energy balance. It's science, not magic.
Fat loss comes from maintaining a calorie deficit consistently over time. A perfect Monday-Friday deficit can be completely erased by weekend overeating.
"Calories are king, consistency is queen."
Protein is the building block of your body. It's essential for maintaining muscle mass while losing fat.
"Protein should be the first thing you think about when building a meal."
Protein has the highest thermic effect of food (TEF), meaning your body burns more calories digesting it compared to carbs or fats.
Packed with essential vitamins
High volume, low energy
Keeps digestion healthy
Reduces inflammation
Keeps you healthy

~150 Calories
Maximum fullness, maximum nutrients

~400+ Calories
Low fullness, minimal nutrients
Base Requirement
1 Litre per 25-30kg bodyweight
Activity Requirement
0.5 Litres per hour of exercise
Don't fear the natural sugars in fruit. They come packaged with water, fibre, and essential micronutrients.
Essential for optimal body function
Slows digestion and keeps you full
Feeds good bacteria in your microbiome
High volume for relatively few calories
Satisfies cravings in a nutrient-dense way
Beyond calories, the composition of your diet matters for body composition, energy, and health.
Building and repairing muscle and tissue. The most satiating macronutrient.
Primary energy source for training, brain function, and daily activity.
Hormone production, brain health, and absorption of fat-soluble vitamins.
Aim for 80% of your meals to come from nutrient-dense whole foods, and allow the remaining 20% for "soul foods" — the treats and social meals that keep your diet sustainable long-term.
The foundation of your daily meals
The flexibility that keeps it sustainable
"Long-term consistency beats short-term perfection. Progress over perfection."
Don't want to track calories? Use your hand as a portable, personalised portion guide.
Men
2 Palms
Women
1 Palm
Men
2 Fists
Women
1 Fist
Men
2 Cupped Hands
Women
1 Cupped Hand
Men
2 Thumbs
Women
1 Thumb
The Ideal Plate Composition
Build your grocery list from these high-quality whole foods.